CBD Shopping Guide 2023: Which Type of CBD Should You Buy?

A quick look at the best types of CBD in 2023

A quick look at the best types of CBD in 2023
Best organic CBD gummies: Joy Organics Organic CBD Gummies | Skip to review
Best CBD gummies with THC: Cornbread Hemp Organic Berry CBD Gummies | Skip to review
Best isolate CBD oil: Medterra CBD Tincture | Skip to review
Best full-spectrum CBD oil: Kanibi Full Spectrum Oil | Skip to review
Best broad spectrum CBD oil: FOCL Premium CBD Drops | Skip to review
Best CBD bath product: CBDfx CBD Bath Bombs | Skip to review
Best CBD cream: CBDistillery CBD Cooling Cream | Skip to review
Best CBD massage oil: Lazarus Naturals CBD Massage Oil | Skip to review
Best full-spectrum CBD capsules: NuLeaf Naturals Full Spectrum CBD Capsules | Skip to review
Best isolate CBD capsules: Social CBD Balance CBD Capsules | Skip to review
expert has sole editorial control over this article. Potential uses for the products listed here are not health claims made by the manufacturers. The information in this article is intended to be general in nature. It’s not intended to be a substitute for medical advice from a healthcare professional. expert encourages you to make any treatment decisions with your healthcare professional.
It’s hard to miss cannabidiol (CBD) these days. If you’re new to CBD and want to make sure you’re getting the most bang for your buck, you’re in the right place. This guide will teach you the basics of CBD and help you understand how to shop for CBD products.
We’ve also included a few recommendations for the best CBD gummies, oils, topicals, and capsules to get you started.

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What is CBD?

What is CBD?
CBD is one of the many active compounds found in the cannabis plant. It interacts with your body’s endocannabinoid system, which helps maintain a state of balance.
Aside from the fact that it’s unlikely to cause a “high” feeling like tetrahydrocannabinol (THC) does, CBD’s popularity stems from the fact that it may offer a number of health benefits.
Though research is still in its infancy, preliminary studies suggest that its potential benefits include:
pain relief from various conditions
better sleep
relief from anxiety disorders
intervention for certain types of addiction
The Food and Drug Administration (FDA) recognizes the potential benefits of CBD, but the agency is quick to note that more research is needed. At this time, there’s only one FDA-approved prescription CBD medication. It’s for the treatment of a severe form of epilepsy.
That means any over-the-counter (OTC) CBD product you choose to purchase and use isn’t regulated by the FDA in the same way an OTC supplement would be.
On occasion, the FDA does send warning letters to companies making false claims about the efficacy or scope of their CBD products. It’s up to the consumer to ensure they’re carefully vetting a CBD company and its products when they shop.
Types of CBD
CBD products are available in three forms:
Full-spectrum CBD: This type of CBD retains all components of the cannabis plant, including a small amount of THC. While federally legal full-spectrum CBD products will always have less than 0.3% THC, it’s important to know that THC is still present in full-spectrum products.
Broad-spectrum CBD: This version has all components of the cannabis plant. Broad-spectrum CBD and may contain trace amounts of THC.
CBD isolate: This form is pure CBD, with no other compounds from the cannabis plant. Even if you choose broad-spectrum CBD or CBD isolate, there’s still a chance it could contain trace amounts of THC, which could show up on a drug test.
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How we chose the best CBD products

How we chose the best CBD products
We chose these products based on criteria we think are good indicators of safety, quality, and transparency. Each product in this article:
is made by a company that provides proof of third-party testing by an ISO 17025-compliant lab
is made with U.S.-grown hemp
contains no more than 0.3% THC, according to the certificate of analysis (COA)
passes tests for pesticides, heavy metals, and molds, according to the COA
As a part of our selection process, we also considered:
the company’s certifications and manufacturing processes
product potency
overall ingredients
indicators of user trust and brand reputation, such as:
customer reviews
if the company has been subject to an FDA warning letter
if the company makes any unsupported health claims
Pricing guide
$ = under $25
$$ = $25–$35
$$$ = over $35
Best organic CBD gummies
Joy Organics Premium CBD Gummies
Price: $$$
CBD type: broad spectrum
CBD potency: 10 mg per serving
Count: 30
COA: available online
These fruity gummies from Joy Organics are sweetened with organic tapioca syrup and organic cane syrup. They’re vegan and free of both THC and gluten.
These are available in strawberry lemonade or green apple, and customers are big fans of both flavors.
Use code “healthcbd” for 15% off.
SHOP NOW AT JOY ORGANICS
Best CBD gummies with THC
Cornbread Hemp Organic Berry CBD Gummies
Price: $$$
CBD type: full spectrum
CBD potency: 10 mg per serving
Count: 30
COA: available online
These USDA certified organic, full-spectrum CBD gummies are vegan-friendly. They’re flavored with organic blueberries, raspberries, and strawberries, and they get their color from organic beetroot.
Customers praise the texture and flavor.
Use code “expert” for 25% off on first purchase.
SHOP NOW AT CORNBREAD HEMP
Best isolate CBD oil
Medterra CBD Tincture
Price: $$$
CBD type: isolate
CBD potency: 16 mg CBD per serving
COA: available online
This Medterra tincture is made with just CBD isolate and MCT oil, without any added flavorings.
The tincture is incredibly well reviewed. Over 3,000 customers on Medterra’s site call this a great product.
Use code “health15” for 15% off.
SHOP NOW AT MEDTERRA
Best full-spectrum CBD oil
Kanibi Full Spectrum Oil
Price: $$$
CBD type: full spectrum
CBD potency: 25 mg per serving
COA: available on product page
Kanibi makes its CBD oil with just a handful of ingredients: full-spectrum CBD oil derived from organic grown Oregon hemp, medium-chain triglyceride (MCT) coconut oil, natural flavors, and natural sweeteners. It’s available in five fresh flavors, including peppermint, choco mint, lemon-lime, cinnamon, and skittles. It’s also sold unflavored.
Use code “expert10” for 10% off.
SHOP NOW AT KANIBI CBD
Best broad spectrum CBD oil
FOCL Premium CBD Drops
Price: $$$
CBD type: broad spectrum
CBD potency: 30 mg CBD per serving
COA: available on product page
This CBD oil is also made sparingly, combining organic MCT oil with broad-spectrum CBD and a choice of four organic flavors. Try it in citrus, mint, orange cream, or unflavored.
FOCL’s CBD oil is vegan, cruelty free, and made without GMO ingredients.
It’s very well reviewed, with hundreds of customers touting its stress-relieving, sleep-promoting benefits.
Use code “expert20 for 20% off your first order of FOCL (excludes bundles). Limited to one use per customer. It cannot be combined with other offers.
SHOP NOW AT FOCL
Best CBD bath product
CBDfx CBD Bath Bombs
Price: $
CBD type: isolate
CBD potency: 200 mg per bath bomb
COA: available online
With CBDfx bath bombs, you have your choice of eucalyptus for recharging, lavender for soothing, lemongrass and chamomile for calming, or mango and shea butter for hydrating. All versions are made with essential oils and Hawaiian black salt for softening and detoxifying effects. They’re also 100% vegan and don’t contain harsh dyes.
Use code “expert” for 15% off.
SHOP NOW AT CBDFX
Best CBD cream
CBDistillery CBD Cooling Cream
Price: $
CBD type: broad spectrum
CBD potency: 500 mg per 1.7-ounce container
COA: available on product page beneath image slideshow
This cooling cream is nongreasy and fragrance free. It’s formulated with menthol for a refreshing cooling sensation and relief right where you need it.
The cream can be applied as needed throughout the day.
Use Code ‘expert’ for 20% off.
SHOP NOW AT CBDISTILLERY
Best CBD massage oil
Lazarus Naturals CBD Massage Oil
Price: $
CBD type: full spectrum
CBD poten 500 mg per 62.5-mL container
COA: available on product page
This CBD massage oil from Lazarus Naturals is made with jojoba and sweet almond oils to soothe and moisturize the skin.
Reviewers say it has a pleasing and subtle fragrance, and a little goes a long way.
Use code “expert10” for 10% off your first order. One-time use only.
SHOP NOW AT LAZARUS NATURALS
Best full-spectrum CBD capsules
NuLeaf Naturals Full Spectrum CBD Capsules
Price: $$$
CBD type: full spectrum
CBD potency: 15 mg per capsule
Count: 60
COA: available online
These Nuleaf Naturals plant-based softgels are made with just five ingredients. Over 750 reviews give them a 5-star rating.
Use code “expert” for 20% off.
SHOP NOW AT NULEAF NATURALS
Best isolate CBD capsules
Social CBD Balance CBD Capsules
Price: $$$
CBD type: isolate
CBD potency: 33.3 mg per capsule
Count: 30
COA: available online
These concentrated capsules are made with isolate CBD that comes from hemp grown in the U.S. They’re dairy, gluten, and cruelty free.
Customers enjoy the price and say this method of consumption offers extended relief compared with CBD oils.
Individuals can receive 30% off their purchase by using code HEALTH30.
SHOP NOW AT SOCIAL CBD

CBD Product PriceCBD type
Joy Organics Premium CBD Gummies$$$broad spectrum
Cornbread Hemp Organic Berry CBD Gummies$$$full spectrum
Medterra CBD Tincture$$$isolate
Kanibi Full Spectrum Oil$$$full spectrum
FOCL Premium CBD Drops$$$broad spectrum
CBDfx CBD Bath Bombs$isolate
CBDistillery CBD Cooling Cream$broad spectrum
Lazarus Naturals CBD Massage Oil$full spectrum
NuLeaf Naturals Full Spectrum CBD Capsules$$$full spectrum
Social CBD Balance CBD Capsules$$$isolate

Comparing types of CBD products
CBD Product PriceCBD type
Joy Organics Premium CBD Gummies$$$broad spectrum
Cornbread Hemp Organic Berry CBD Gummies$$$full spectrum
Medterra CBD Tincture$$$isolate
Kanibi Full Spectrum Oil$$$full spectrum
FOCL Premium CBD Drops$$$broad spectrum
CBDfx CBD Bath Bombs$isolate
CBDistillery CBD Cooling Cream$broad spectrum
Lazarus Naturals CBD Massage Oil$full spectrum
NuLeaf Naturals Full Spectrum CBD Capsules$$$full spectrum
Social CBD Balance CBD Capsules$$$isolate

Entourage effect

Entourage effect
You may wonder which form of CBD is best for you.
There’s some research to suggest that the compounds of the cannabis plant, which include cannabinoids (like CBD and THC) as well as other organic compounds, like terpenes and flavonoids, are more effective when they’re taken together. This is a theory known as the “entourage effect.”
If you want to get the full benefits of the entourage effect and don’t mind consuming some THC, opt for a full-spectrum CBD product.
Just be aware that a large enough dose of a potent enough CBD product means greater exposure to THC. Euphoric effects are possible, but unlikely.
If you want to avoid any chance of experiencing an intoxicating effect, opt for a broad-spectrum or isolate product. However, you might not be reaping the full benefits of CBD from these forms.

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How to shop for CBD
You can find CBD products online and in some stores. But don’t assume this makes them all safe or effective. Here’s how to shop for CBD.
Check the COA
A current and comprehensive COA is a sign that a product is third-party tested by an outside laboratory. COAs are often found via a QR code directly on the product label or on the product website.
At a minimum, make sure to check the cannabinoid potency and see if the amount of CBD and THC advertised matches what the lab found. Also check whether the product passes tests for contaminants, including pesticides, heavy metals, and mold.
Check for FDA warning letters or lawsuits
A quick search online will tell you if a particular CBD company has received any FDA warning letters or if they’re involved in any lawsuits.
Reputable CBD companies also include an FDA disclosure on their website that notes their products aren’t intended to diagnose, treat, cure, or prevent disease.
Check the brand’s reputation and customer reviews
What are customers saying on the website and on third-party review platforms? If you want to use CBD for a particular purpose, you may want to scan reviews from people similar to you and see what they have to say.
Don’t get fooled
Keep in mind that CBD can be purchased online directly from CBD companies. But it’s not for sale on shopping mall.
Don’t mistake hempseed oil for CBD oil — they aren’t the same thing.
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Oils and tincturesIngestiblesCapsulesTopicalsVape juices
What they areCBD-infused liquidsingestible CBD products, like gummiesCBD-containing pills or softgelscreams, lotions, patches, or ointmentsCBD-infused liquids
How you take themsublingually (under the tongue)orallyorallyapplied to the skininhaled with a vaporizer
Prosrapid onset if held under the tongue rather than swallowed and easy to finddiscreet and easy to doseeasy to doseprovide direct relief to a specific spot on the bodyfastest onset time
Conssome people don’t like the tastelonger onset time and gummies may meltlonger onset time and may be hard to swallowdifficult to dosemay pose health risks, including lung injury

Ways to take CBD
CBD is available in a range of products. Here are some of the most common ones.
Oils and tincturesIngestiblesCapsulesTopicalsVape juices
What they areCBD-infused liquidsingestible CBD products, like gummiesCBD-containing pills or softgelscreams, lotions, patches, or ointmentsCBD-infused liquids
How you take themsublingually (under the tongue)orallyorallyapplied to the skininhaled with a vaporizer
Prosrapid onset if held under the tongue rather than swallowed and easy to finddiscreet and easy to doseeasy to doseprovide direct relief to a specific spot on the bodyfastest onset time
Conssome people don’t like the tastelonger onset time and gummies may meltlonger onset time and may be hard to swallowdifficult to dosemay pose health risks, including lung injury
Research is still limited on whether CBD is safe or even effective for dogs and cats. Before giving your pets CBD, it’s best to check with your vet.

How to use CBD

How to use CBD
The right way to take CBD depends on the product you choose.
Edibles: This method involves ingesting CBD that’s been infused in a gummy or other consumable. Follow the manufacturer instructions to ensure you’re taking an appropriate dose.
Oils: CBD oils are taken beneath the tongue with a dropper. Check the instructions for the right dosage and to ensure you’re holding the oil beneath your tongue for the right length of time. CBD oils can also be added to smoothies and foods.
Topicals: These CBD products are used to treat skin, muscle, and joint pain. Start with a small amount, and work your way up as needed.
Potency varies from one product to another, so determining the right dose is important. Manufacturers provide general dosing guidelines, but factors, like your body weight and body chemistry, also play a role.
In general, the best approach is to start low and go slow.